A Kerala chips brand given a packaging system that keeps every flavour recognisable on shelf without ever leaving the family.
Tutu Me is a contemporary Indian snack brand offering Kerala-style banana and tapioca chips across a vibrant range of flavours. Rooted in familiar Indian snacking traditions, the brand set out to make authentic regional favourites feel fresh, approachable and premium for today's consumers.
The objective was a packaging identity that celebrates the traditional character of Kerala snacks while holding a polished, consistent presence on modern retail shelves. Each flavour needed its own recognisable personality without losing its connection to the larger brand family — and the system had to work across both banana and tapioca chips, so the portfolio could expand without a redesign.
A clean white canvas gives the range a premium, confident presence, while expressive typography brings warmth, energy and an unmistakably Indian character. Illustrated scenes drawn from Kerala's landscape and traditional way of life establish origin and craftsmanship, and product imagery served in coconut shells keeps the chips looking fresh, generous and appetising.
Each flavour is distinguished by a bold colour-coded border and carefully chosen ingredient cues — rock salt and green pepper through garlic cheese, peri-peri, Schezwan, tomato and masala. Recognition happens at a glance across the range, while the shared layout keeps the identity cohesive from banana chips to tapioca.
A vibrant yet refined packaging family that respects the familiarity of traditional Indian snacks and presents them with the clarity, consistency and premium finish expected from a modern food brand.
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