With everything that is just a ‘click’ away, with the convergence of economies, and with the digital revolution, it is important to understand the necessity of branding in order to achieve greater heights. Because in this digital era, “A brand without digital presence is like a bulb without electricity”.
How can we help you and Why do you need it?
Regardless of the industry, Logo designing is the essence of your brand and certainly the first point of contact with the outside world. It is the epicenter of the branding process. As a designer, the aim is to understand the crux of the brand and transform it into shapes and colors that are more likely to instigate reaction of an individual. A visual appearance plays a critical role in establishing a brand picture, despite the scale at which a company is working at. A logo needs to be carefully designed according to the personality and the values of your brand.
Logo defines and identifies
A logo should be memorable enough to not get mixed in the crowd, and yet not flashy!
“It’s like playing around colors and shapes, until there is a winner”
Additionally, website is another important component of digital marketing as it acts as a digital store for your brand.
As the saying goes, we can understand that with the speed of interconnectedness through internet is accelerating, the world is becoming closer global economies where websites serve the purpose of getting access to all kinds of information. For example: with the launch of Apple Products in 2020, the customers are inclined to surf their website to understand the specifications of their products and the new developments in the technology. Furthermore, another important pointer about the digital presence is about portraying your brand in the right way, and the right way is when the power of brand messaging is used to its full capacity. It’s important to convey the message to the customer in a way through which they can relate to the brand.
Nike: Just do it!
Subway: Eat fresh.
Levis: Quality never goes out of style.
Catchy taglines, and stringing words together is not only what brand message is about. In order to portray your brand, it’s important to understand how your buyer thinks and what would attract them. Example, Cadbury as a brand portray their chocolates as a symbol of bond and love where their adverts revolve around the idea of sharing moments of love.
Additionally, in this fast-paced world of globalizing economies, and the era of this digital shift from the offline to online presence, it is important to focus on the social media branding. From baby boomers to millennials, everyone has a social media presence. So if your customer’s there, your brand needs to be there too! Snapchat, Instagram and even Yelp! It’s necessary to identify your audience on these social media platforms in order to build the presence of your brand.
Dig into digital branding!
With us today – Friskydesigns
By Diksha Babbar