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Case Study

Erode Marathon

A commemorative medal designed to celebrate the spirit of the Erode Marathon 2024 — a keepsake runners would proudly wear and cherish long after crossing the finish line.

Erode Marathon finisher medal, front and back detail

The Brief

Every finisher medal has one job: to turn a runner's effort into something they'll keep for years. Erode Marathon 2024 needed a medal that did more than mark the finish line — it needed to capture achievement, endurance and the identity of the event, while remaining visually striking and fully production-ready.

Inspired by movement, determination and victory, the design transforms every finisher's achievement into a lasting symbol of pride — engineered to look premium from every angle and feel memorable in hand.

Medal Design

Every detail was crafted to balance aesthetics and function — layered detailing, polished metallic finishes and engraved elements that add depth, durability and perceived value. The ribbon system was designed alongside it, with a distinct colourway for each race distance so finishers could identify their category at a glance.

Erode Marathon medal front and back design artwork Erode Marathon finisher ribbons for 5K, 10K and 21.1K categories

Finisher Merchandise

The medal was extended into a full finisher kit — event t-shirts paired with the medal across two colourways, so every runner's finish-line photo felt as considered as the medal itself.

Erode Marathon medal and ribbon photographed outdoors

Event Day

From concept sketches to a medal held on stage in front of runners, sponsors and organisers — the finished piece brought every design decision full circle.

Erode Marathon 2024 event stage with organisers holding the finisher medal

More Than a Medal. A Symbol of Every Mile Earned.

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