Brand identity and packaging for Everbond's paints, putty and construction cement range — built for trust on the shelf and on the job site.
Everbond sits across three product lines — Abson Hi-Gloss exterior paint, Wall Shakti Putty, and Wall Shakti Construction & Decorative White Cement — each needing its own shelf identity while still reading as one dependable parent brand. The goal was packaging that feels premium and trustworthy at a glance, whether it's sitting in a hardware store or on a construction site.
Across the putty and cement lines, a consistent structure and colour language keeps every bag instantly identifiable as Everbond, while clear product naming and iconography help customers pick the right product fast.
For the paint line, packaging needed to work just as hard on a factory floor as it does convincing a homeowner mid-renovation — so we paired clean product photography with a simple before-and-after story that sells the finish, not just the can.
The identity was designed to hold up in the field — from application shots to outdoor, real-world conditions.
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