Amrapali-Foods-Logo

The company is more than two decades old and is one of India’s leading processors of Litchi Fruit. They process over more than 1300 MT of raw Litchis in a season spanning not more than 21 days, thereby producing about 400 MT of Litchi Pulp and 150000 cans (850g) of Litchi Whole in Syrup.

They are one of the most prominent and leading manufacturers based out in Patna, Bihar, India.
The company’s aim was rebranding through a fresh look and feel of a logo. In the process of rebranding, the shortcomings of their previous logo were redefined.

(LOGO CONCEPT AND INSPIRATION):
The logo was redesigned and the concept was based on the initials of the name as “A” for Amrapali “F” for foods and we provide many different concepts and finally we get an antique…