Fitleasure is a versatile women’s athletic brand that allows them to perform any activity seamlessly right from their hectic workout in a gym to a casual stroll along the beach to the highest peak of their life, all in one outfit. Fitleasure is on a mission to foster a community of women who live without limits and never say the words “I can’t”. Those who see boundaries and break through them. Women who live their lives with the audacity to believe that they can have it all and do it all.
This budding brand approached us in 2021. With the daunting tasks of launching it out in the market and establishing its mark, Frisky Designs has effortlessly worked on building fitleasure from the scratch.
We started the project with designing a logo for them. The logo is a preamble of the brand that carries the brand image forward. We settled on minimalistic and nuanced designs for the logo. (logo history to be provided by the designers) The overall theme is simple and gives a sporty vibe as associated with an athleisure brand. The palette consisted of hues of pastels and sophisticated shades to help the product stand out by giving a pleasing background.
Frisky Designs has also worked on its social media marketing. We have been helping Fitleasure with generating the right target audience, promoting its products and seeking right influencers. We provide them daily social media graphics consistent with its overall digital identity.